When I think of Dom Perignon, Veuve Clicquot, and French Wine, I picture a small family owned business with fields of Old Vine grapes.  In reality you have to look to the fashion industry to find the owner. 

Wine and Fashion are two of life’s greatest pleasures!  What goes better than a glass of wine and a fashion magazine?   You don’t have to look far to find brands like Louis Vuitton, Chanel, Ferragamo, and Diesel in the wine business!

In the past you could buy a Louis Vuitton wine carrier ….. but now you can buy their wine and champagne to go in them.  In 1987 Louis Vuitton and Moet Hennessy merged and formed LVMH.  LVMH now owns over 60 subsidiaries, including Dom Perignon, Veuve Clicquot, and Belvedere Vodka, along with many other “Luxury Brands”.

Other fashion companies have followed the same path.  Ferragamo and Bulgari have vineyards and estates in Southern Tuscany.  One of the Guess brothers, who co-founded the company, has a 55-acre Napa vineyard and winery.  Chanel bought St. Supery vineyard and winery in Napa.

With all of these “Luxury” brand companies lending their name and efforts to making great wine and champagne, it has me thinking of other fun potential ventures…..

-AVEDA could make an Organic Wine

-Rolex could make Champagne to rival Dom Perignon

-YSL could make a wine that has anti-aging beauty properties

The list is endless, but one thing is for sure, more and more companies are entering the world of “Wine” and changing our perception of our everyday glass of wine to that of a “Lifestyle” choice.

~Cheers