Rose’ is on the rise!  The market for Rose’ wines has more than doubled in the last decade.  There is a whole new group of wine drinkers who pick “Pink” for their preferred wine.  Who is this group of consumers?  Millennials  

Younger consumers prefer sweeter Rose’.  This reminds me of the Pink wine cooler days of my youth!  The Millennials have played a large role in creating the “Pink” image in social media for Rose’ wines.  The popularity of this segment led Italy to create a National Rose’ day.   It is all the rage right now to get all wine enthusiasts to think Pink!

Another reason for the rise in popularity is that Rose’ works well in spring and summer.  It can be enjoyed anywhere and can be mixed into cocktails.

A decade ago Rose’ only consisted of sweeter wines.  Now the variety of Rose’ spans bone dry to sweet, cheap to expensive, and simple to complex.  The color and source has also changed.  The “Pink” wine from California is now very pale pink and primarily from Provence.  

I recommend trying a variety of Rose’ to find your favorite.  A couple of my favorites Rose’s under $20 are Rosa di Germina (dry) and Rosa Regale (sweet).

Pick up a Rose’ for your next occasion and “Surf the Pink Wave!”

~Cheers

~Keep the conversation going and the wine flowing